Beat the algorithm at its own game

We build apps that jump between you and 2 AM doom-spending spirals — from late-night food deliveries and impulse fashion drops to viral cosmetics and runaway e-commerce carts.

Explore the apps

Buying stuff online is way too easy. It's low-key toxic.

From fashion drops and cosmetics hauls to food delivery and flash sales, every checkout flow is engineered for frictionless dopamine hits. We are the intentional friction.

  • 0.5sEnter 4-digit UPI PIN & salary is gone
  • InstantQuick-delivery dopamine before the regret
  • 0 frictionPay-later apps convincing you ₹1,500 is basically free

We put the brakes back on.

  • The Vibe Check

    A mandatory pause before you smash checkout. Breaks the instant-gratification trance so your rational brain can clock in.

  • The Reality Check

    Translating that loaded cart into how many hours of work it actually costs — whether it's new sneakers, a 10-step skincare routine, or midnight takeout.

  • Securing The Bag

    Watching your diverted impulse cash quietly compound into real savings. Soft life unlocked, debt avoided.

The Lineup

Anti-impulse tools that actually hit.

  • Invite-only

    Cravault

    The fake food-delivery app that cures midnight cravings. Build your dream takeout order, check out, and bank what you would have spent instead.

    Request an invite →
  • Available now

    DeepBreath

    A browser extension that puts a breathing pause in front of checkout screens, then shows the order total and your goal so you can keep the money or buy on purpose.

    Learn more →
  • In the lab

    IntentLog

    A low-key journal for asking "do I actually need this jacket or viral skincare product, or am I just bored?". Plot twist: 90% never get bought.

"Every rupee is a vote for the life you actually want to live, not another algorithm's quarterly revenue. Protect your peace and your savings."